Blogging for businesses can feel insanely daunting, but don’t worry! You aren’t alone. It’s very common to feel intimidated about writing the perfect blog post that will give you the benefits of blogging for business. However, when done correctly, it can be a really amazing tool for marketing.
You might ask, “will blogging help my business?” or “do blogs increase SEO?” Blogs have a great number of viewership. You can connect with your audience in a personal and authentic way and build a community while bringing new viewership to your site.
The many benefits of blogging for business
There are an abundance of benefits from blogging that businesses can acquire. First, blogging for your business is a great way to increase website traffic. Search engine optimization, or SEO, is essentially the gateway to your website, and if you are not optimizing your content, it will not be discovered.
The Google algorithm can be tricky, but by blogging, you can easily bring in website traffic if you have a proper understanding of how to utilize keywords and the different factors that go into website ranking. To do this, you will need to have a strong understanding of who your client is. Thoroughly researching your customers is the first step to understanding why your customers should or will care about what you have to say.
Ultimately, you want to bring people into your website through the various points of their customer journey. After you have a strong understanding of who your audience is and the kinds of questions they are asking, then you can look for keywords that could match to identify blog topics. Blogs are like the initial hook to your website for many customers and can provide tremendous organic traffic growth rate when done correctly.
Another benefit to blogging is enabling credibility to be built with your audience by sharing your expertise. By writing relevant information in your blogs, your readers will consider you to be known as a thought leader or industry expert.
The importance of customer loyalty
Gaining customer loyalty comes with gaining customer trust, and if customers view you as an industry expert, they will trust you to have the best knowledge in the field. Becoming an industry leader is clearly one of the largest benefits of blogging for business.
Sharing your area of expertise through a blog will enable you to build credibility with your audience. Writing relevant information will be useful for your readership. In turn, this simple action will allow you to be known as an industry expert or thought leader.
If you have the customer’s trust, you are halfway to gaining their loyalty. For this reason, becoming an industry leader is a huge advantage and most certainly one of the benefits of blogging for business.
Next, blogging gives you the opportunity to target a specific type of customer. You can target your audience with your blog posts, reaching out to customers that are in various parts of the customer journey.
The increase in sales
A big and often overlooked connection and benefit of blogging for business is the increase in sales. Many fail to realize that by attracting a broader range of relevant buyers through blogging consistency, you will start to see enhanced returns. You will gain the awareness of potential customers and engage with them through your blogs, increasing customer engagement to your website.
If a customer has their question answered on your website, they will more than likely return to you to seek out more information or purchase a product as they now view you as a trustworthy source that is worth their time. This, in turn, will increase sales and become one of the many benefits of blogging for businesses.
Brand awareness
Another benefit of blogging is that you have the opportunity to bring more brand awareness and reinforce your brand. Blogging creates a unique space for you to tell your story and share the company’s personality. Your blog should be a continuation of your brand with a consistent style, tone, and color palette. You are able to strengthen that personal connection with your customers through your blog.
New relationships are another essential benefit of blogging for businesses. As mentioned, many connections can often be made with your customers and even other companies as well. Ultimately, you are adding to your industry’s community.
By engaging in your industry’s community and providing useful information, you will build trust with customers and create valuable links for future business opportunities. As such, these new relationships are one of the fundamental benefits of blogging for business.
The biggest advantage of business blogs is that they are essentially a fairly low cost method to gain publicity and website traction. By creating a consistent blog, it opens up the opportunity for others to link back to it and share your content. This will greatly increase your website traffic because backlinks support your site in the search engine algorithm and show you as a trustworthy and knowledgeable source. This will allow for your website to rank higher and more customers will view it.
How to achieve success with blogging
There are a couple of things that need to be crossed off and considered before you can achieve the benefits of blogging for businesses. First, consistency is key. Being consistent in your blogging is extremely important as it will drive more traffic to the site.
Next, the more blogs that you can pump out, the better it will be for your business. When you start writing, keep writing! The more blog content you put out there, the more opportunities your small business will have to increase search engine optimization and bring in organic traffic to your site. When thinking about frequency, posting multiple times per week is ideal.
Quality matters
Yes, you should be posting as frequently as possible, but you also want quality blog posts. Many companies just pump out blogs without doing the research needed for those posts, so it actually ends up harming the site rather than helping it.
The search engine algorithm is tricky, as mentioned. It wants to be able to identify your site for a particular reason to then help users find what they are looking for. If you are posting random blogs that aren’t actually useful to your audience and send a confusing message to the algorithm, search engines will place you at the bottom of the list so as to prevent recommending searchers incorrect information.
You want your blogs to make sense with the rest of the content on your site. If your company is about boats, don’t spend a blog post focusing on scuba gear. All of your keywords within your different blogs should tie into each other.
Shareability aspect
One of the best things about small business blogging is the shareability aspect. You can promote your own blog content through social media platforms, and guess what? Your audience can too!
When people read your blog, they can feel that they have knowledge and ownership of what they just read and choose to share with their own network, being the pioneer in their social circle with that information. When this happens, other social networks like Facebook, Twitter, LinkedIn, and Instagram can create a stronger tie to your site and boost you in the search engine algorithm.
This is the beauty of blogging: you can invite feedback and questions, creating a two-way conversation with your customers. Blogging develops an interactive platform on a particular topic. The more engagement you have on your article, the more feedback for improvement you will have, which will, in turn, boost sales and boost you in the search engine algorithm.
Blogging and its benefits
As you can see, there is a tremendous list of benefits of blogging for businesses. You can transform your engagement with your customers, create brand awareness, increase site traffic, and boost sales. The opportunities from blogging are endless when approached the right way.
